to Dearborn, Warnock says, “When Dick Krafvehired me, back in the fall of 1955, he told me, ‘I want you toprogram the E-Car publicity from now to Introduction Day.’ Isaid, ‘Frankly, Dick, what do you mean by “program”?’ He saidhe meant to sort of space it out, starting at the end andworking backward. This was something new to me—I was usedto taking what breaks I could get when I could get them—butI soon found out how right Dick was. It was almost too easyto get publicity for the Edsel. Early in 1956, when it was stillcalled 杭州桑拿水疗会所 the E-Car, Krafve gave a little talk about it out inPortland, Oregon. We didn’t try for anything more than a playin the local press, but the wire services picked the story upand it went out all over the country. Clippings came in by thebushel. Right then I realized the trouble we might be headedfor. The public was getting to be hysterical to see our car,figuring it was going to be some kind of dream car—likenothing they’d ever seen. I said to Krafve, ‘When they find outit’s got four wheels
and one engine, just like the next car,they’re 杭州足浴胸推 liable to be disappointed.’”
It was agreed that the safest way to tread the tightropebetween overplaying and underplaying the Edsel would be tosay nothing about the car as a whole but to reveal itsindividual charms a little at a time—a sort of automotive striptease (a phrase that Warnock couldn’t 杭州足疗机 with proper dignity usehimself but was happy to see the New York Times use forhim). The policy was later violated now and then, purposely orinadvertently. For one thing, as the pre-Edsel Day summerwore on, reporters prevailed upon Krafve to authorize Warnockto show the Edsel to them, one at a time, on what Warnockcalled a “peekaboo,” or “you’ve-seen-it-now-forget-it,” basis. And,for another, Edsels loaded on vans for delivery to dealers wereappearing on the highways in ever-increasing numbers, coveredfore and aft with canvas flaps 杭州洗浴中心600随便玩 that, as if to whet the desire ofthe motoring public, were forever blowing loose. That summer,too, was a time of speechmaking by an Edsel foursomeconsisting of Krafve, Doyle, J. Emmet Judge, who was Edsel’sdirector of merchandise and product planning, and Robert F.
G. Copeland, its assistant general 杭州品茶会所 sales manager for advertising,sales promotion, and training. Ranging separately up and downand across the nation, the four orators moved around so fastand so tirelessly that Warnock, lest he lose track of them, tookto indicating their whereabouts with colored pins on a map inhis office. “Let’s see, Krafve goes from Atlanta to New Orleans,Doyle from Council Bluffs to Salt Lake City,” Warnock wouldmuse of a morning in Dearborn, sipping his second cup ofcoffee and then getting up to yank the pins out and jab themin again.
Although 杭州油压398 most of Krafve’s audiences consisted of bankers andrepresentatives of finance companies who it was hoped wouldlend money to Edsel dealers, his speeches that summer, farfrom echoing the general hoopla, were almost statesmanlike intheir cautious—even somber—references to the new car’sprospects. And well they